July 2008

Help make Atlanta Cleaner, Greener and More Beautiful

The American Express Grassroots Merchant Challenge is a multi-city promotional campaign benefiting local urban tree planting programs. After enrolling in the challenge, each transaction on any American Express® Card at your establishment between September 5th and October 15th, 2008 will count as one "vote" for Atlanta.  At the end of the Challenge, the city with the most "votes" will receive the largest share of the one million dollar donation.*

Promote your business and show your customers you care
• The Grassroots Merchant Challenge is an eight city, multi-million dollar marketing campaign projected to provide 1.5 billion campaign awareness impressions to drive customers to your business.
• There is no fee to participate and no offer required.
• All you need is your American Express Merchant Number and five minutes to learn more.

Enroll Now
Simply visit this site to enroll:
www.amexnetwork.com/treemycity

* The city with the most "votes" at the end of the challenge receives $300,000 for their local urban tree planting organization, while the seven other cities will receive $100,000 each toward their own beautification initiatives.

Questions?
Contact Pamela Todd
Manager of Account Development
American Express
Pamela.Todd@aexp.com
(800) 710-9486